Research Results: What Users Might Want on Digital Signs

The UX Team and internal stakeholders are working together to find the best way to leverage new, integrated, interactive digital signage to enhance the user experience.

To that end, UX hosted a staff brainstorming session in April to generate a large number of ideas for content we could present to users via digital signs and the Alderman kiosk. Staff then selected their most promising ideas to present to users for their feedback.

In May, we worked with staff to deploy whiteboards in Alderman, Clemons, and Brown where students could vote and comment on staff ideas, or add their own.

The results, while not scientific, are a good “gut check” for what might resonate with users, and are as follows (including number of “checks” in favor of idea):

  1. What study space is not full: 80
  2. Videos (exercise/dance breaks): 39
  3. Display quiet and collaborative spaces: 35
  4. Information about Safe Ride, Safe Walk: 35
  5. Local and library-wide events, day of event
    promotion: 27
  6. Interactive map of Grounds (w/shuttle/bus
    schedules, walking directions): 24
  7. Instant polls and surveys: 17
  8. Library staff Who’s Who: 16

Bar graph of user votes for digital signage ideas.

Bar graph of user votes for digital signage ideas, by library

Update: In another view of this data, the results change slightly when one subtracts the votes against and idea from the votes for an idea to arrive at the net vote:

  1. What study space is not full: +76
  2. Display quiet and collaborative spaces: +35
  3. Information about Safe Ride, Safe Walk: +35
  4. Videos (exercise/dance breaks): +34
  5. Local and library-wide events, day of event promotion: +27
  6. Interactive map of Grounds (w/shuttle/bus schedules, walking directions): +21
  7. Instant polls and surveys: +12
  8. Library staff Who’s Who: +10

You can find more detailed results in Confluence, and you can review the output of the Library staff brainstorm there as well.

The purpose of this exercise was to get a rough idea of content interests to create some helpful and interesting signs for users, but was not intended to be prescriptive. We’ll pilot ideas and test results as we assess how users interact with these signs.

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